Get started
Frequently Asked Questions

Clear answers before you generate your website.

Learn how Altius transforms your existing hospitality website, what you stay in control of and what happens after launch. Everything explained clearly, so you can move forward with confidence.

How Altius works

General

Understand how Altius transforms an existing hospitality website into a modern, higher-performing digital experience.

Altius transforms existing hospitality websites into modern, high-performing digital experiences.

Rather than starting from scratch, Altius understands your existing website and generates a completely rebuilt version using modern design, stronger structure and a better user experience.

It reviews your content, branding, imagery, page hierarchy and tone of voice to create a website that feels true to your business while benefiting from clearer messaging, stronger performance and a more engaging customer journey.

The result is a modern hospitality website without the cost, complexity and disruption of a traditional website redesign.

Altius begins by understanding your existing website. It reviews your sitemap, page structure, content, imagery, branding and tone of voice to build a detailed picture of how your business is currently presented online.

Using this understanding, Altius generates a completely rebuilt website designed around modern hospitality website standards.

  • Layouts are refined.
  • Content is strengthened.
  • Navigation is streamlined.
  • Calls to action are enhanced.
  • New opportunities can be identified and incorporated.

The result is a website that feels familiar to your business but performs like a modern platform. Before launch, you can review the generated website, adjust branding, colours, fonts and content, and make any changes you wish. Once subscribed, you'll gain full CMS access and complete control over your website going forward.

Every website is different, but Altius is designed to enhance many of the areas that commonly impact performance and user engagement.

  • Modernising layouts and design
  • Enhancing mobile usability
  • Strengthening content hierarchy
  • Refining tone of voice and messaging
  • Streamlining navigation and internal linking
  • Enhancing calls to action
  • Identifying missing content opportunities
  • Creating additional landing pages
  • Strengthening SEO foundations
  • Simplifying the customer journey

The goal is simple: create a website that is easier to use, easier to understand and better aligned with the expectations of today's customers.

Altius is designed to transform and evolve websites, not simply help you build them. Traditional website builders provide a set of tools and expect you to make the design, content, structure and optimisation decisions yourself.

Altius takes a different approach. It begins by understanding your existing website, then generates an enhanced version designed around modern best practices for design, usability, content structure and performance.

Combined with elevo, Altius continues identifying opportunities long after launch, helping your website evolve alongside your business.

That's the difference between building a website and continuously improving one.

Most websites can be analysed and transformed within minutes. Once generated, you'll be able to explore the upgraded version, review the suggested enhancements and make any changes you wish before deciding whether to proceed.

The goal is to show you a better version of your website quickly, without the lengthy discovery phases, design workshops and development cycles associated with traditional website projects.

Not necessarily. Altius uses the content already available on your existing website as the foundation for the rebuilt version.

As part of the transformation process, content may be refined, reorganised and enhanced to improve clarity, engagement and overall user experience.

Where opportunities exist, Altius may also suggest additional content, landing pages or sections designed to strengthen your website further. You can review and edit everything before launch.

Yes. As part of the transformation process, Altius can identify opportunities where additional pages, landing pages or content sections may strengthen your website.

  • Seasonal campaigns
  • Special offers
  • Events
  • Accommodation packages
  • Wedding content
  • Spa treatments
  • Local area guides
  • Frequently asked questions

These additions can help strengthen customer journeys, search visibility and overall engagement.

Yes. Before launch, you can review and customise the generated website, including colours, fonts, logos, content and design preferences. Once subscribed, you'll gain full CMS access, allowing you to manage pages, offers, events, imagery, blog content and other website content whenever required.

You remain in complete control of your website.

Altius uses your existing imagery to help create a preview that feels familiar and representative of your business.

Before launch, you'll have the opportunity to review your images, replace them, upload alternatives or make any adjustments you wish.

This helps ensure your new website reflects your brand while giving you complete control over the final published result.

Yes. Your content, branding, imagery and business assets remain yours.

Altius provides the platform, tools and technology used to generate and manage your website, but ownership of your business content remains with you.

Before publishing, you'll be able to review all imported content and imagery to ensure it accurately reflects your business and that you have the appropriate rights to use it.

Yes. Your domain remains with your existing provider. When you're ready to launch, you'll simply point your domain to your new Altius website.

There is no need to transfer your domain or change registrar.

Your existing website remains live throughout the process.

You can review, refine and approve your new website before making it live, ensuring a smooth transition with minimal disruption.

Costs and control

Pricing, Plans & Subscription

Clear answers about setup fees, subscriptions, cancellation and plan changes.

Altius is available on a simple monthly subscription, with three plans designed to suit businesses of different sizes and requirements.

Every plan includes everything you need to generate, launch and manage your website through a single platform. As your business grows, you can upgrade your plan at any time to unlock additional features and functionality.

No.

There are no setup fees, onboarding fees or hidden implementation costs.

Your monthly subscription includes access to the Altius platform and all features available within your chosen plan.

Every Altius subscription includes everything needed to launch, manage and continuously improve your website through a single platform.

This includes:

  • Website hosting
  • SSL certificate
  • Content management system
  • Security updates
  • Platform maintenance
  • Access to the Altius platform
  • Ongoing platform enhancements
  • A monthly AI allowance

Depending on your chosen plan, you'll also receive different levels of functionality, usage allowances and access to advanced elevo™ features.

Every subscription includes a monthly AI allowance, giving you access to Altius' AI-powered features, including website generation, content creation and ongoing elevo™ recommendations.

The allowance refreshes each month and is designed to comfortably support day-to-day use of the platform.

If you ever need more, additional AI allowance can be purchased directly through your account without changing your subscription.

No.

Altius operates on a simple monthly subscription with no long-term contracts or minimum commitments.

You remain in control of your subscription at all times.

Yes.

You can manage your subscription directly from your account and cancel whenever required.

Yes.

As your business evolves, you can upgrade or change plans at any time through your account.

This allows you to access additional features, increased AI allowance and expanded functionality as your needs grow.

Ongoing intelligence

elevo

Learn how elevo identifies opportunities, prepares recommendations and keeps you in control.

elevo is Altius' purpose-built hospitality intelligence engine.

It continuously monitors your website, market activity, seasonal opportunities, local events and performance signals to identify opportunities that could help your business grow.

Unlike traditional reporting tools, elevo doesn't simply surface insights. It prepares recommendations, content and actions ready for your review and approval.

Most platforms stop at reporting. They tell you what has happened. elevo is designed to help you decide what to do next.

When it identifies an opportunity, it can prepare campaigns, landing pages, content updates, website enhancements and optimisation recommendations ready for review.

This reduces the time and effort required to keep your website current, relevant and competitive.

elevo continuously monitors a wide range of signals.

  • Seasonal campaigns
  • Public holidays
  • School holidays
  • Local events and festivals
  • Competitor activity
  • Content opportunities
  • SEO opportunities
  • Underperforming pages
  • Conversion opportunities
  • Emerging hospitality trends

The goal is to help ensure valuable opportunities never go unnoticed.

Yes. elevo can prepare landing pages, promotional campaigns, website content, blog articles, offer pages and other content opportunities identified through its ongoing monitoring.

All content remains subject to your review and approval before publication.

No. Recommendations and proposed actions are prepared for review, but you remain in control of what gets published.

Nothing goes live without your approval.

Yes. elevo continuously learns from your business, your preferences and previous results.

Over time, this helps it deliver increasingly relevant recommendations tailored to your property, audience and goals.

Yes. elevo is designed around the needs of hotels, restaurants, pubs, spas, golf clubs, attractions and other hospitality businesses.

This allows it to identify hospitality-specific opportunities that generic tools may overlook.

Visibility and bookings

Performance & Growth

How Altius supports SEO, performance, customer journeys and ongoing improvement.

Altius helps create stronger foundations for search visibility through better page structure, content hierarchy, mobile usability, internal linking and website performance.

Search engines need to understand what your business offers and which pages are most important. Altius helps organise your website in a clearer, more purposeful way, making it easier for both visitors and search engines to navigate.

Altius websites are built using modern technologies and performance best practices designed to create faster, smoother experiences across desktop, tablet and mobile devices.

This helps increase usability, engagement and overall customer experience.

Altius is designed to create a stronger online experience for your visitors.

By refining content, customer journeys, calls to action, page structure and overall usability, it helps make it easier for potential customers to understand your offering and take the next step.

Combined with elevo's ongoing recommendations and optimisation opportunities, your website is continually positioned to support your business goals.

Yes. Unlike a traditional website project, Altius is designed to evolve over time.

Through elevo, new opportunities, recommendations and enhancements can continue to be identified long after launch, helping your website remain current, relevant and effective.

Discover more

Explore everything Altius can do

From intelligent content management to continuous optimisation, discover the features designed to help your hospitality website perform at its best.

Explore features